Promoting and Marketing Your Club

The subject of marketing is a broad one, and the topics of understanding a market and developing a product can be complex. For this reason, we have tailor made this guide to focus on the promotional and communications aspects of marketing your sports club.

The guide covers the following topics:

> what is marketing?
> what is promotion?
> why promote?
> action plan
> who do I promote to?
> what should my promotions say?
> how do I reach my audience?
> social media
> maintaining momentum
> measuring effectiveness
> planning for the future
> useful contacts
> more help from runningsports

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